Writer

Emily Herbert

AS SEEN IN...

If I was to describe myself in three words it would be tall, nosy and cheerful. I'm an Australian freelance journalist, copywriter and presenter with some wide stanced moves on the d-floor and a weakness for a cracking cab sav. I'm currently based between Tamworth, northern NSW and New Zealand's Wanaka.

WHAT'S LIFE LIKE FOR COUNTRY AUSSIES DURING COVID-19?

As a regional writer with a love of country yarns, my pieces have been commissioned by quality print and digital publications looking for authenticity and a distinctive, lyrical voice.

 

 From feature articles and transportive travel experiences to traipsing lifestyle pieces with heart, I write compelling, evocative stories to inspire and provoke thought. 

HOW WE ENDED UP MANAGING A HORSE RIDING SAFARI IN BOTSWANA

 As a trained journalist, I've worked across a myriad of platforms, including TV reporting, broadsheet, editorial and digital. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I also work as a copywriter for small businesses looking for a fresh, sparkling voice. From website copy and blog posts, to media releases and PR, I work both independently and alongside my work wife and country publicist queen, Georgie Robertson from The Regional PR Co. I quickly understand a brief and can weave together a brand's unique story in a way that is both original and accurate.

 

 

My travel writing has taken me to some wild and woolly places; from galloping a mustang across the salty plains of Nevada and tripping along a gastronomic tour of Santa Barbara to facing my mortality in the Italian Alps.

WHAT YOGA TEACHER TRAINING IN INDIA IS LIKE

I also teach yoga and pilates with a focus on mind-body awareness and connection to breath. 

 

OVERCOMING GRIEF AND HOW IT SHAPES US

 

Emily Herbert (BA Media Communication & Journalism) has worked in print and broadcast as a reporter and presenter, with experience in live crosses, breaking news, production, voice overs, script writing and story sourcing. She has written a plethora of superbly (her words) crafted articles for a number of glossies, including travel, feature and lifestyle pieces. She writes a tidy press release and has a dynamic and distinctive writing style. She has extensive guest speaking experience and as a Master (Mistress?) of Ceremonies, which she does quite well when she's not tripping over her heels. She is very bad at accents, maths and has a penchant for inviting a lot of people to dinner before forgetting she can't really cook. 

Showreel

WHAT PEOPLE SAY

Emily Herbert is a professional and passionate news journalist trained across digital, print and broadcast platforms.

A gifted storyteller with a sharp analytical mind and strong contacts she is comfortable covering social, consumer, agricultural and political issues. 

An asset to any newsroom Emily thrives under pressure and has experience producing and presenting breaking news, including live coverage of natural disasters and emergencies.

A popular and highly sought after master of ceremonies, Emily is a creative thinker capable of communicating with a wide range of target audiences and will add a touch of class to any conference or event.

— Elspeth Rixon, PRIME7 News Chief of staff